Acceleration of InterRent expansion
InterRent, designed in 2013 as the low–cost complementary offer to the Europcar core brand, has now been successfully launched in over 27 countries on 4 continents, with 119 stations in main airports and train stations, and an average fleet of 4,800 vehicles in 2014. The brand, whose motto is “drive, save, enjoy”, targets leisure travellers who prioritize price, but do not want to sacrifice the quality offered by a leading company like Europcar.
Europcar Group plans to accelerate the expansion of InterRent, which was already strong in 2014, with the goal of having InterRent stations in 40 countries by the end of 2015.
InterRent will be managed from Madrid by Europcar Spain’s Managing Director José María González and a dedicated InterRent team.
José María González, managing director of Europcar Spain, will manage InterRent’s international expansion in addition to his current responsibilities. Spain, one of the first countries where InterRent was launched in 2013, has rapidly become the brand’s most strategic market.
José María González’s deep knowledge of the Spanish market has allowed him to define a winning strategy that has proven successful in other markets. He will be in charge of defining InterRent’s strategy worldwide to further improve the brand’s competitiveness.
José María Gonzalez, Isabel María Borrego Cortés and Philippe Germond
A number of prominent officials also attended Fitur including the Spanish Secretary of State for Tourism Isabel María Borrego Cortés, as well as major players of the tourism industry.