EUROPCAR LAUNCHES AN INTERNATIONAL ON-LINE CONTEST
Saint-Quentin en Yvelines, June 23, 2015
Europcar, the leading European car rental company, is launching its on-line, international contest, #MyEuropcarRoadTrip in partnership with Spotify. The contest, tied to the themes of travel and adventure, is taking place in all European countries where Europcar operates a subsidiary (Belgium, France, Germany, Italy, Portugal, Spain and U.K.). Participants in #MyEuropcarRoadTrip can win a road trip through Southeast Asia, spanning Singapore, Malaysia and Australia, for themselves and a partner.
“THIS INTERNATIONAL INITIATIVE ENABLES THE EUROPCAR GROUP TO ACCELERATE THE DIGITALIZATION OF ITS BRAND AND MAKE THE COMPANY IMAGE MORE DYNAMIC. WITH #MYEUROPCARROADTRIP, WE WANT TO CREATE BRAND PREFERENCE WITHIN OUR COMMUNITY AND DELIVER A DIFFERENTIATED EXPERIENCE TO BOTH CURRENT AND FUTURE CUSTOMERS,” SAID CYRILLE GIRAUDAT, CHIEF MARKETING & CLIENTS OFFICER OF EUROPCAR GROUP.
Unprecedented in the vehicle rental field, #MyEuropcarRoadTrip is being launched on Europcar social networks, bringing into play the creativity of Facebook and Instagram communities. Participants have until 21 August to take a photo or video of a key moment in a road trip, to share their entry with the hashtag #MyEuropcarRoadTrip on the dedicated Instagram profile or Facebook application and to vote.
Spotify, partner for the contest, has compiled an ideal road tripper playlist for the event, including the best adventure and travel songs and movie soundtracks. The playlist provides participants the music tracks to accompany their creative ideas or travel throughout Europe and elsewhere.
The contest #MyEuropcarRoadTrip is built upon a voting system. The person whose video or photo gathers the most votes will win the unforgettable trip. Other participants will not be neglected. The 75 next highest vote getters will win a Ricoh Theta 360° camera. Five hundred others will receive a Fotomate code enabling them to receive printed copies of their five favourite photos.
During the contest period, a web campaign directed at YouTubers, Instagrammers and bloggers will encourage members of the Europcar community to share their favourite tourist experiences.