Bluemove pursues its development with the launch of its car sharing service in Barcelona
Bluemove, leader in the car-sharing sector in Spain announced the launch of its by the hour service in Barcelona. Few months after its acquisition by the Europcar Group, the European leader in vehicle rental services and a major player in mobility markets, through Ubeeqo, the innovative mobility start-up in which Europcar took a majority share, Bluemove strengthens its development.
After Madrid and Seville, the start-up has chosen the Olympic city as the third launch in Spain to set up its service.
In its first phase, Bluemove will provide 39 cars in around 20 car parks in the neighborhoods of Eixample and Gràcia, among other districts, and is already considering expanding its service into new zones of the Catalonian capital. Jorge González-Iglesias, MD of Bluemove, explained “Barcelona is an important step to consolidate our offer in the Spanish market. Additionally, we will shortly be able to cover all the national territory with our corporate car-sharing offer.”
With Bluemove’s arrival in Barcelona, the aim is to improve the mobility in the city – an issue that affects large urban areas all over the world -, while reducing the environmental impact caused by the traffic. According to company data, every Bluemove car replaces between 13 and 17 private vehicles. Furthermore, Bluemove’s car-sharing offers a reduction in mobility costs for customers, particularly for those who drive fewer than 15,000 kilometres per year, and offers sustainable alternatives such as public transport and bicycles.
“With the launch of the Bluemove’s car-sharing service in Barcelona, Ubeeqo remains faithful to its strategy of offering an alternative to owned cars to people from the biggest European cities”, declared Benoit Chatelier, founder and CEO of Ubeeqo.
Fabrizio Ruggiero, Europcar Group Deputy CEO Sales, Marketing, Customers & InterRent, stated “We are happy that Bluemove is stepping up its development with this new opening in Barcelona. It allows Ubeeqo to strengthen its presence in Europe and particularly in Spain and demonstrates Europcar Group’s strategy to propose even more mobility solutions to our customers all across Europe.”
The company has also launched a marketing campaign, to support the launch, giving exclusive discounts to the first 1000 people to sign up. It is free to join the service and there are no fixed costs for customers.