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Europcar streamlines its brand strategy

Europcar Group announced today that it is to focus its business exclusively on its two core brands: Europcar® and its low-cost, value-for-money business, InterRent®. Europcar has until now also serviced National and Alamo brands in some EMEA countries. Those two brands will now return to Enterprise Holdings which owns them.


Making life simple is at the heart of what we are trying to achieve for our clients. By focusing our strategy on Europcar and InterRent, we will clarify our brand portfolio, improve customer perception and continue to strengthen Europcar’s position in its key markets

Cyrille Giraudat, Chief Marketing and Clients Officer, EUROPCAR GROUP

The return of National and Alamo to Enterprise Holdings in certain EMEA countries marks the formal conclusion of a process begun in August 2013 to end commercial cooperation between Enterprise Holdings and Europcar, now confirmed by arbitration.

 The Europcar group, which is major actor in mobility solutions, operates under the Europcar and InterRent brands. Europcar is Europe’s largest vehicle rental company, with a presence in over 140 countries. InterRent, which was launched in 2013 as a low-cost complementary offer to the Europcar brand, already operates successfully across 27 countries in 119 locations, notably airports and railway stations, and is rapidly growing.

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