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Europcar Group unveils a new flagship station in Brussels, highlighting its strategy in the New Mobility market

Europcar Group, the European leader in vehicle rental services and a major player in mobility markets, inaugurated in Brussels its new mobility flagship station. Designed as a unique and exclusive multimodal platform, the new station reflects the Group’s ambition to become a global mobility solutions leader.
It also heralds the upcoming deployment of Europcar’s network throughout its agencies, which will put the power of digital technology — combined with a flexible, innovative and highly customized service offering — at the heart of the customer experience.


In response to the ever-growing place of smartphones in the customer journey, the agency is equipped with digital kiosks designed to increase proximity with customers. These kiosks allow customers to have a quick access to practical information but also to be guided towards a dedicated person depending on their requests thus improving quality of service and saving the customer valuable time.

The new concept creates a much more intuitive space to give customers a memorable experience and reinforce their relationship with the Europcar® brand. It will be rolled-out progressively in the whole Europcar network thus creating an environment in line with Europcar’s® brand territory centered around “enjoyment” and its main brand values: empathy, simplicity, innovation and trust.

Within this next-generation agency, the Europcar Group relied on the innovation capacity of its Europcar Lab to design solutions that can meet every mobility needs, from rental to car-sharing, on a daily basis or occasionally. For instance, it is possible to book a traditional or electric vehicle, get a car-sharing solution with Ubeeqo, a Europcar Group subsidiary, or to rent a Scooter with Scooty, a Belgian start-up that gives access to electric Scooter, who is a partner of Europcar in Belgium.


Finally, the agency’s dynamic visual appearance and carefully planned layout, fashioned in the brand’s signature color scheme, are designed to create a cozy yet elegant setting. Particular attention has been paid to comfort while they wait like for example the availability of smaller seats for children.

With our Brussels flagship, we are confirming our will to provide our customers with a world class customer experience, both in the customer journey and the range of mobility solutions offered. Our goal is to deploy on a mid-term basis the new station concept in strategic places such as airport, railway stations or big European cities in order to better answer our customer’s needs.” said Fabrizio Ruggiero, Europcar Group’s Deputy CEO, Sales, Marketing, Customers & InterRent.

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